Papa John’s has a strong national brand but wanted to increase sales in the Hispanic community using San Antonio as a trial market. We took their direction and put a uniquely San Anto spin on this iconic brand. We tied the city’s culture into each of our marketing initiatives including our love for the SPURS and FIESTA! We not only created pop up events but also designed interactive social media posts using our illustrations and custom hand lettering made specifically for Papa John’s. This project was in collaboration with KGB Texas.