This event started as a humble gathering in 1910 and has grown to be the heartbeat of Fiesta with over 70,000 patrons and more than 7,000 volunteers. We were super excited to get the opportunity to fully redesign this iconic event’s branding. We tried to highlight everything that makes Oyster Bake a PURO SAN ANTONIO event. To us this meant bright colors, amazing food, live music, rides, dance parties, and of course oysters. We designed an entire identity system to organize the different types of volunteers and VIP guests. Our design efforts helped increase the sales and amount of scholarship money Oyster Bake was able to collect for the students at St. Mary’s University.